Joggers Universe Essay -- Case Study Business Analysis, solution

Joggers Universe Evaluate Sue Koenig’s present strategy.   Ã‚  Ã‚  Ã‚  Ã‚  I think Sue is trying to satisfy too many customers. She needs to concentrate on her target market, which is a major portion of her core business and market to them. This would be the hardcore runners and expand on the services and information available to them. She should also create some special freebie that would gain word of mouth publicity to bring more people to her stores. Evaluate the alternative strategies she is considering. She has the right idea with the custom made shoes. The serious joggers would love this because they know what benefit they get from a shoe fitting perfectly. The small investment she has initially will be no problem once the word gets out that she has this special service or product off...