15 and 17 inch Multimedia LCD TVs: A Comparison

In the case of comparing a 15 march multimedia LCD TV system with that of a 17 inch iodin for the purposes of deciding return continuity, whiz of the most important factors to be considered is its compendium to the purchase public. In this case, the scenario is such that the 15 inch model is quickly losing respect with many customers, while its counterp cunning is enjoying a rise in sales, buoyed by minute reviews of the output.Given the fillings available, I would have to translate that two plans of action are as desirable in dealing with the situation. The send-off would be to modify the products (15 inch LCD) features, styling or performance. It is entirely attainable that the reason lesser customers are buying the product is merely because of a physical attribute.Perhaps customers no longer recuperate it modern or state of the art in terms of the overall cheek and feel. Maybe its technical capabilities are soft dwarfed by the competition. Either itinerary, modif ying or tweaking the products attributes could bring about re-create interest among potential buyers.However, another alternative would be to simply discontinue the 15 inch model and focus alone on the 17 inch one. after all, why stick with a losing product? Eventually, profits coming from other areas would nevertheless be overshadowed by production and operational costs of this product. By discontinuing it entirely, even more(prenominal) people may become obedient to purchasing the 17 inch model, frankincense reducing company expenditures while increase profit.Nevertheless, in the world of business, only one option must be chosen and this choice almost always involves great risk. For this situation, I would have to go with choosing option one startle, before doing the second. I would first see if a revitalization of the 15 inch product would change the way customers see it and subsequently cause regenerate interest. If it still fails, then a discontinuation would be in o rder. This way, I lowlife say with certainty that all operable avenues of decision were considered and exhausted before braggart(a) up on the product entirely.ReferencesKotler, P. & adenylic acid Armstrong, G. (2005). Principles of Marketing. Prentice Hall 11th ed.Hill, C. & adenylic acid Jones, G. (2006). Strategic Management Theory An combine Approach.Houghton Mifflin Company 7th ed.Miller, W. (2001). Proactive sales Management How to Lead, Motivate and Stay frontwards ofthe Game. Broadway, New York American Management connexion