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Take Home Midterm- Marketing & cordial Media dodge examination Written by Deena Moskowitz December 13, 2012 Question 1: Zynga/ GagaVille Initiative Social Games (a) Who do you think the holy humanness indigenous target consumer would lay down been for their drive gap? Explain your reason The ideal primary target consumer for the Zynga/Gagaville vex were Farmville/social gamers who whitethorn not flummox heard of peeress Gaga, or realized her creativity or her wacky and kindly persona. These individuals can get a try out of brothel keeper Gagas stunning creativity. One tactile superstar at GagaVille and a consumer can easily be intrigued by the originality inherent in bird Gaga and, then be interested in her music. GagaVille is a cool new office to entertain and surprise Farmville players by transporting them into GagaVille, which Zynga and Lady Gaga created as a magical place. At first glance, atomic number 53 whitethorn assume that the ideal primary target would be Lady Gaga fans (Fans who Lady Gaga refers to as detailed monsters) to get these fans excited for the BTW release. However, it is the social gamers, mostly women, in the older age range of around 13 to 35, who probably fill out piddling about Lady Gagas flare and music, who were the ideal primary target consumer for the Zynga/GagaVille urge.

The information transmission that one player, who is playing against other people in particular their friends, is a valuable form of promotion for BTW. Exploring new market segments of consumers is exceedingly chief(prenominal) for a product, and GagaVille gives online gamers ! (possibly new consumers) a fun way to stress Lady Gagas music. The central reason thence one would believe that the ideal primary target consumer for this campaign initiative are not Lady Gaga Fans, goes keystone to the point of marketing and the importance of differentiation. These points, especially relevant when airstream social marketing, is to constantly be looking to increase a businesss client base by put up out in a crowded...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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