Sports surveilace plan

SPORTS REVENUE MANAGEMENT AND LEADERSHIP Assignment 6 market Surveillance Plan This is a be after or guidelines that will be used to analyse and prevent the bargain and manufacture of form sports apparel and tidy sum. INTRODUCTION As engine room advances and counterfeiters get abreast with technology fake merchandise and memorabilia finds its guidance into the hands of unsuspecting fans, and there are a couplet of(prenominal) safeguards to separate real products from the counterfeits.( Allbusiness.com, Monday, February 4 2008) Counterfeiters targeting collectible items. It not obviously hurt the athletes that are sign things, it hurt the fans who go in to it because they want authentic merchandise to remember a set out or a game. If it is counterfeit, it destroys the memory. ( Allbusiness.com, Monday, February 4 2008) Manufacturers need to proactively address this nark in order to protect their brand image and support their revenue streams. (Business w ire, January 18 2006) It is for these reasons that a market surveillance excogitation should be stand uped to counter these challenges in sports management. MARKET explanation To eld sports apparel and merchandise industry is dynamic since it involves online vendue off sites and sensible store outlets. However of major concern is the online auction websites equivalent eBay.

The growth of the Internet has caused proliferation of cover in counterfeit goods by providing counterfeiters with a global platform to reach billions of buyers. Counterfeiters back out profit of the anonymity on auction sites and the increa sing itemise of online mint shoppers to se! ll substandard products to consumers who believe they are acquire a good deal on the real thing. (Business wire, January 18 2006) occasion AND OBJECTIVES The purpose of this surveillance plan is to monitor trade in counterfeits so as to be able to develop necessary and effective measures to counter this problem. This is important because these illicit trade greatly reduce the amount of revenue...If you want to get a ample essay, order it on our website: OrderCustomPaper.com

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