Yoga Case

[pic] MARKETING MANAGEMENT MKTG5200U FALL 2012 mark Yoga Case Study [pic] SUBMITTED BY: VIVEK SARRAF-211976164 lodge Statement: Western yogis, Yoga instructors, self- importance healers in the States ar commercializing yoga and disconnectioning it from its Hindu grow. By improper means such as unauthorized training to pupils, charging herculean tuition fees and claiming bad patents they ar hurting sentiments and philosophies of Hindu pursual based in the States, India and ecumenical and to a fault eat at the faith of US Masses. Situational compendium: Yoga and its Hinduism root: There is huge underlying proof that yoga was originated from the Hindu roots in superannuated India. The discourse Yoga is a Sanskrit word nitty-grittyunion.The Bhagavad gita a part of epic know as Mahabharata is a very(prenominal) sacred text for Hindus and is unmatchable of philosophical corner fossa for Yoga.

The yoga sutras authored by Indian Philosopher Patanjali which was the carving st one and only(a) of yoga is also of bulky importance to Hindus. So yoga is totally a scientific discipline and go away give best results when asana (physical postures), living exercises and Sanskrit sutras combine to delineateher. In Vedic times the yogic program line was conveyed form guru to student relax of cost. Yoga comes to America: Yoga was first brought to USA In 1893 by one of the first Hindus Swami Vivekananda who represented India and radius about Hinduism and yoga. In 1968 Beatles do a trip to India and analyze transcendental meditation.TM became extremely everyday in US. Commercialization and disconnect of yoga from Hindu grow: Vikram choudhury a yoga champion in India arrived USA in 1970 and apothegm the immense potential of marketing and commercializing yoga. He began to charge a tendinous fee for yoga classes which was totally...If you want to get a generous essay, rules of order it on our website: Ordercustompaper.com

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